Corporate Traveller Asia — Business Travel News Platform
Corporate Traveller Asia is a business travel publication covering news, hotel and lounge reviews, meetings and events, loyalty programmes and travel policy for professionals travelling across Asia-Pacific and beyond. It needed a fast, credible news platform that could organise coverage by destination and topic, serve English and Traditional Chinese readers, and support an advertising-led business model. We built it on a fully custom WordPress theme and plugin.
01The Challenge
A business travel title has to handle a lot at once: timely news and travel alerts, long-form reviews, destination coverage across dozens of cities, two languages and a set of standard advertising placements — all while looking authoritative to a senior professional audience. Off-the-shelf news themes could not deliver that combination without compromise.
02Our Approach
We developed a bespoke WordPress theme and a companion core plugin. A 'Where Are You Going' mega menu organises coverage across Greater China, North Asia, Southeast Asia, South Asia, Australia and New Zealand, the Middle East, Europe and the Americas. The homepage combines a travel-alert ticker, a five-story featured carousel, a 'Latest from the Road' feed and IAB-standard ad slots, with English and Traditional Chinese versions, site-wide search and newsletter and subscription sign-up built in.
03The Outcome
Corporate Traveller Asia has a purpose-built publishing platform that presents its journalism with authority, makes regional coverage easy to navigate in two languages, and is ready to monetise through advertising and subscriptions.
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